Results in 2 Months:

• Within just two months of partnering with us this account has experienced a dramatic reduction in their cost per acquisition (CPA), reducing by over 54%.

• Alongside a significant reduction in CPA, we’ve been able to triple the ROAS - leading to a 121% increase in order volume within just eight weeks of working together,

• And then blew up over the Christmas period

Strategies Employed:

• We’ve increased ad spend to retargeting campaigns to about 20% of the total budget, and segmented out audiences to ensure different frequencies for different time retentions within audiences.

• Implemented a combination of Performance Max and Shopping campaigns on Google.

• We have also optimised PMax assets for best performance: copy and creatives. Also we got rid of high-spending yet low-performing villain products.