Creative Thinking
Concepts & Angles
Brand-right, scroll-stopping creative engineered to convert — concepts, hooks and angles tested relentlessly, so the work looks great and moves the numbers.
WE GROW
E-COMMERCE PROFIT
WITH STRATEGY AND CREATIVITY.
META ADS FOR VISIBILITY
+ GOOGLE ADS FOR EFFICIENCY = ONE SYSTEM THAT MAKES YOUR AD SPEND WORK AS HARD AS YOUR BRAND DOES.
DATA EFFICIENCY ×
CREATIVE VISIBILITY
CREATIVE VISIBILITY
+£18K
Additional monthly revenue · 90 days
+142%
Avg. ROAS uplift in 90 days
3.2×
Revenue multiplier · 6 months
WE'VE TRANSFORMED THE STRATEGY FOR:
Results in the wild
REAL NUMBERS REAL RESULTS.
Live dashboards, attributed revenue, and client words — straight from the accounts we run.
+£18K Monthly Revenue
Extra monthly revenue our clients add within the first 90 days.
+178% ROAS Growth YoY
Average year-over-year ROAS growth across all Google Ads campaigns.
+23% MoM ROAS Uplift
Quick-win optimisations compounding into faster results, month after month.
−34% Lower CAC
Average reduction in customer acquisition cost, protecting your margin.
+27% New Client Acquisition
New Meta customers won through our creative-led ad strategy.
£12M+ Ad Spend Managed
Live ad budget we steward across active client accounts.
Meta Ads (Paid Social)
New Client Acquisition
Brand Awareness
Maximising Visibility & Building the Pool of the Right Audiences
Creative Strategy
360°
Growth
System
System
Google Ads (Paid Search)
High-Intent Demand “Deal Closing” Strategy
ROAS Maximiser — Revenue Capture & Profit Creation
ROAS Maximiser — Efficient Bidding Optimisation Expertise
E-commerce & Shopping Strategy
Creative-Led Awareness via YouTube & Demand Gen
Acquire
Convert
Retain
The 360° system
We build the revenue engine
We build the revenue engine
behind your store.
Most brands run these in silos. We connect every channel into a single loop — acquire, convert, retain — so each turn compounds the last and customer value keeps climbing.
Let's talk
BOOK YOUR DISCOVERY CALL
TELL US ABOUT YOUR BRAND AND WHERE YOU WANT TO GO — PICK A TIME BELOW AND WE'LL MAP OUT YOUR GROWTH PLAN.
WHAT WE BRING TO THE TABLE
CONNECTED PROFIT GROWTH.
CONNECTED PROFIT GROWTH.
NOT CHANNEL CHAOS.
ROAS UP, CPA DOWN, WITH SCALED SPEND.
A STRATEGY THAT STAYS AHEAD
CREATIVES THAT TURN TRAFFIC INTO REPEAT REVENUE
NO VILLAIN SKUS. EVERY SKU EARNS ITS BUDGET.
THIS IS WHERE GROWTH STOPS BEING LUCK
AND STARTS BEING STRATEGY.
Why Lioness
WHAT SETS US APART
WE SIT AT THE INTERSECTION OF CREATIVITY AND PERFORMANCE. FOUR PILLARS MAKE THE SYSTEM COMPOUND — AND KEEP US AHEAD OF EVERY PLATFORM SHIFT.
Platform Expertise
Meta, Google & AI
Deep Meta and Google mastery, with AI-enhanced workflows layered into every channel — so learnings compound, the account gets smarter monthly, and we stay ahead of every platform shift.
Commercial Performance
Profit, Not Vanity
Every decision is measured against revenue, ROAS and lifetime value — never vanity metrics. We start where most agencies stop at the click, engineering the funnel for profit.
Boutique Partnership
Founder-Led · Senior-Only
You work directly with the senior strategist running your account — never a junior, never an inbox. Our lean team takes on a limited number of brands, so every partnership gets obsessive, owner-level attention.
In their words
Brands that trusted the system.
★★★★★
"The Lioness team understood our brand instantly, pinpointed exactly what was holding us back, and built marketing systems that finally made sense. Our ads got sharper, our store's performance climbed — we couldn't be happier with the results."
Elena R.
Founder · Fashion & Apparel
★★★★★
"Anna and the team have run some genuinely complex ad accounts for us and always stepped up. Their strategic planning and insight are an asset to any brand — we'd recommend them to anyone serious about scaling paid."
Tom H.
Founder · DTC Brand
★★★★★
"Six months in and we can't recommend them enough — great work, great energy, and the end results speak for themselves."
Sofia L.
Marketing Director · Womenswear
The Story
I ran e-commerce for £2B+ brands — Universal Music, Island Records, Appleyard London, Western Digital, SanDisk. Unlimited budgets. World-class teams.
At that level, growth isn't luck or hacks — it's every channel working together as one system. Paid, Shopping, email and creative all pulling in the same direction, refined quarter after quarter.
Then I started working with founders running scaling e-commerce brands doing £30K+/month and saw the same problem everywhere: brilliant products and real demand, but the marketing was completely fractured. Most were leaning on a single channel to carry all the sales — pouring everything into influencers, or just Meta — while Google, email and the rest sat ignored or disconnected. Every channel ran its own strategy, none of them talked to each other, and the numbers stayed stuck because nothing was pulling in the same direction.
What they actually needed wasn't another channel or another tool — it was one unified strategy connecting every channel into a single system, each one feeding the next instead of competing for the same budget.
I built Lioness to bring the £2B-brand playbook to scaling e-commerce — boutique, hands-on, ROI-obsessed.
OUR AREA OF EXCELLENCE
OVER 10 COLLECTIVE YEARS OF EXPERTISE RUNNING E-COMMERCE CAMPAIGNS ACROSS THE FOLLOWING PLATFORMS.
Google Ads
Lead Channel · Shopping, PMax & Search
A restructured Google engine built to capture high-intent demand on every surface — and scale it profitably.
- A consolidated account — stronger campaigns instead of fragmented spend
- Sharper campaign intent, so budget concentrates on your highest-value demand
- More efficient spend — every pound works harder
- Higher, more stable ROAS as you scale
- Clear profit-first reporting on blended return
Meta Ads
Creative & Scaling
Scroll-stopping creative meets a disciplined testing framework, then a scaling system that holds ROAS as spend climbs.
- Winning creative found faster, so wasted spend drops
- Spend scales without ROAS collapsing
- Lower cost per acquisition from sharper targeting
- A steady pipeline of new customers, not one-off spikes
Retention Consultancy
Email Marketing & Landing Pages
The retention layer that makes acquisition compound — turning paid traffic into repeat revenue, not one-shot sales.
- More revenue from customers you already paid to acquire
- Higher repeat-purchase rate & lifetime value
- Automated flows that keep earning around the clock
- Landing pages that convert more of the same traffic
The process
Simple. Focused. Effective.
01
Book your free audit
02
We analyse your current system
03
Get a clear scaling roadmap
04
We build & optimise everything
Ready when you are
Ready to make your ad spend profitable?
If your brand has momentum but the growth feels inconsistent — this is the step that turns spend into revenue you can count on.
Book a call today →
We're a boutique agency — we keep our client list small to stay personal