CREATIVE STRATEGY.
COMMERCIAL GROWTH.
FOR DESIGN-LED BRANDS.

CREATIVE STRATEGY + GROWTH ENGINEERING · E‑COMMERCE

META ADS FOR VISIBILITY + GOOGLE ADS FOR EFFICIENCY = ONE SYSTEM THAT MAKES YOUR AD SPEND WORK AS HARD AS YOUR BRAND DOES.

DATA EFFICIENCY × CREATIVE VISIBILITY
+£18K
Additional monthly revenue · 90 days
+142%
Avg. ROAS uplift in 90 days
3.2×
Revenue multiplier · 6 months
WE'VE TRANSFORMED THE STRATEGY FOR:
Results in the wild

REAL NUMBERS REAL RESULTS.

Live dashboards, attributed revenue, and client words — straight from the accounts we run.

+£18K Monthly Revenue
Additional monthly revenue our clients add within the first 90 days.
+178% ROAS Growth YoY
Average year-over-year ROAS growth on Google Ads across all campaigns for our e-commerce brands.
+23% MoM ROAS Uplift
Quick-win optimisations that deliver fast, compounding results month after month.
−34% Lower CAC
Average reduction in customer acquisition cost — growth that protects your margin.
+27% New Client Acquisition
New customers acquired on Meta for e-commerce brands — growing awareness and bringing in new buyers through creative-led ad strategy.
£12M+ Ad Spend Managed
Live budget we steward across active client accounts.
Google Ads — £129,578 conversion value at 7.49 ROAS
Google Ads — £371,673 conversion value at 15.69 ROAS
Meta Ads — purchase ROAS 5.53 and £25,552 results value
Meta Ads — purchase ROAS up to 10.19 across ad sets
Meta Ads — purchase ROAS 13.87 at £40 daily budget
Google Ads — £491,747 conversion value at 14.76 ROAS
Google Ads — £387,888 conversion value at 116× ROAS
Google Ads — £129,578 conversion value at 7.49 ROAS
WHAT WE BRING TO THE TABLE

CONNECTED PROFIT GROWTH.
NOT CHANNEL CHAOS.

ROAS UP, CPA DOWN, WITH SCALED SPEND.
A STRATEGY THAT STAYS AHEAD
CREATIVES THAT TURN TRAFFIC INTO REPEAT REVENUE
NO VILLAIN SKUS. EVERY SKU EARNS ITS BUDGET.

THIS IS WHERE GROWTH STOPS BEING LUCK
AND STARTS BEING STRATEGY.

OUR AREA OF EXCELLENCE

OVER 10 COLLECTIVE YEARS OF EXPERTISE RUNNING E-COMMERCE CAMPAIGNS ACROSS THE FOLLOWING PLATFORMS.

Google Ads

Lead Channel · Shopping, PMax & Search

A restructured Google engine built to capture high-intent demand on every surface — and scale it profitably.

  • A consolidated account — stronger campaigns instead of fragmented spend
  • Sharper campaign intent, so budget concentrates on your highest-value demand
  • More efficient spend — every pound works harder
  • Higher, more stable ROAS as you scale
  • Clear profit-first reporting on blended return

Meta Ads

Creative & Scaling

Scroll-stopping creative meets a disciplined testing framework, then a scaling system that holds ROAS as spend climbs.

  • Winning creative found faster, so wasted spend drops
  • Spend scales without ROAS collapsing
  • Lower cost per acquisition from sharper targeting
  • A steady pipeline of new customers, not one-off spikes

Retention Consultancy

Email Marketing & Landing Pages

The retention layer that makes acquisition compound — turning paid traffic into repeat revenue, not one-shot sales.

  • More revenue from customers you already paid to acquire
  • Higher repeat-purchase rate & lifetime value
  • Automated flows that keep earning around the clock
  • Landing pages that convert more of the same traffic
Is this you?

CAN WE HELP YOUR BRAND GROW?

★ This sounds like you if…
  • YOU'VE BUILT A GREAT IN-DEMAND PRODUCT — BUT REVENUE STAYS FLAT AND UNPREDICTABLE
  • You know you could be a market leader, yet you've hovered at the same revenue level for months
  • LAUNCHES CREATE A BUZZ AND FEEL EXCITING — BUT YOU'RE STUCK WHEN IT COMES TO MONETISING THEM TO THEIR FULL POTENTIAL
  • Performance has started to feel stale — you need a new edge, not another random test
  • Clear reporting is missing, so half the time you're second-guessing your own numbers
  • The seasonal e-commerce calendar always gets left too late, and campaigns end up reactive and messy
  • YOUR AD SETUP IS OUTDATED FALLING BEHIND — YOU AND YOUR TEAM ARE STRUGGLING TO KEEP UP WITH PLATFORM UPDATES, PMAX, DEMAND GEN, ASC AND AI HAVE NOT BEEN  LEVERAGED TO THEIR POTENTIAL
  • You've had inconsistent results and patchy communication from the agency you're with
Meta Ads (Paid Social)
New Client Acquisition Brand Awareness Maximising Visibility & Building the Pool of the Right Audiences Creative Strategy
360° Growth
System
Google Ads (Paid Search)
High-Intent Demand “Deal Closing” Strategy ROAS Maximiser — Revenue Capture & Profit Creation ROAS Maximiser — Efficient Bidding Optimisation Expertise E-commerce & Shopping Strategy Creative-Led Awareness via YouTube & Demand Gen
Acquire Convert Retain
The 360° system

We build the revenue engine
behind your store.

Most brands run these in silos. We connect every channel into a single loop — acquire, convert, retain — so each turn compounds the last and customer value keeps climbing.

Why Lioness

WHAT SETS US APART

WE SIT AT THE INTERSECTION OF CREATIVITY AND PERFORMANCE. FOUR PILLARS MAKE THE SYSTEM COMPOUND — AND KEEP US AHEAD OF EVERY PLATFORM SHIFT.

Creative Thinking

Concepts & Angles

Brand-right, scroll-stopping creative engineered to convert — concepts, hooks and angles tested relentlessly, so the work looks great and moves the numbers.

Platform Expertise

Meta, Google & AI

Deep Meta and Google mastery, with AI-enhanced workflows layered into every channel — so learnings compound, the account gets smarter monthly, and we stay ahead of every platform shift.

Commercial Performance

Profit, Not Vanity

Every decision is measured against revenue, ROAS and lifetime value — never vanity metrics. We start where most agencies stop at the click, engineering the funnel for profit.

Boutique Partnership

Founder-Led · Senior-Only

You work directly with the senior strategist running your account — never a junior, never an inbox. Our lean team takes on a limited number of brands, so every partnership gets obsessive, owner-level attention.

In their words

Brands that trusted the system.

★★★★★

"The Lioness team understood our brand instantly, pinpointed exactly what was holding us back, and built marketing systems that finally made sense. Our ads got sharper, our store's performance climbed — we couldn't be happier with the results."

Elena R.
Founder · Fashion & Apparel
★★★★★

"Anna and the team have run some genuinely complex ad accounts for us and always stepped up. Their strategic planning and insight are an asset to any brand — we'd recommend them to anyone serious about scaling paid."

Tom H.
Founder · DTC Brand
★★★★★

"Six months in and we can't recommend them enough — great work, great energy, and the end results speak for themselves."

Sofia L.
Marketing Director · Womenswear
Contact us
Founder of Lioness
Anna Bykova · Founder
The Story

I ran e-commerce for £2B+ brands — Universal Music, Island Records, Appleyard London, Western Digital, SanDisk. Unlimited budgets. World-class teams.

At that level, growth isn't luck or hacks — it's every channel working together as one system. Paid, Shopping, email and creative all pulling in the same direction, refined quarter after quarter.

Then I started working with founders running scaling e-commerce brands doing £30K+/month and saw the same problem everywhere: brilliant products and real demand, but the marketing was completely fractured. Most were leaning on a single channel to carry all the sales — pouring everything into influencers, or just Meta — while Google, email and the rest sat ignored or disconnected. Every channel ran its own strategy, none of them talked to each other, and the numbers stayed stuck because nothing was pulling in the same direction.

What they actually needed wasn't another channel or another tool — it was one unified strategy connecting every channel into a single system, each one feeding the next instead of competing for the same budget.

I built Lioness to bring the £2B-brand playbook to scaling e-commerce — boutique, hands-on, ROI-obsessed.

Previously at
Honest fit check

Is this right for you?

★ This is built for you if
  • You're doing £30K+/month with a proven product and customers who genuinely love it
  • Revenue keeps hitting the same ceiling — month after month, whatever you spend
  • Launches, influencer drops and content spike sales, then fizzle — the momentum never compounds
  • Reporting is murky, so half the time you're second-guessing your own numbers
  • The seasonal calendar always gets left too late, and campaigns feel reactive and messy
  • Your ad setup is falling behind — PMax, Demand Gen & ASC never tested to full potential
  • You want a strategic growth partner — not someone who boosts a few posts and sends a report
— It's not for you if
  • You're chasing overnight wins or quick hacks
  • Your product hasn't been validated yet
  • You're not ready to invest consistently in growth
  • You want ads managed in a vacuum — no strategy, no bigger picture
  • Vanity metrics matter to you more than profit, ROAS and customer lifetime value
The process

Simple. Focused. Effective.

01

Book your free audit

02

We analyse your current system

03

Get a clear scaling roadmap

04

We build & optimise everything

Ready when you are

Ready to make your ad spend profitable?

If your brand has momentum but the growth feels inconsistent — this is the step that turns spend into revenue you can count on.

Book a call today We're a boutique agency — we keep our client list small to stay personal
Let's talk

CONTACT US

TELL US ABOUT YOUR BRAND AND WHERE YOU WANT TO GO — WE'LL GET BACK TO YOU WITHIN ONE BUSINESS DAY.