WE DON’T JUST RUN ADSWE CREATE E‑COM GROWTH MARKETING STRATEGIES

BOUTIQUE PERFORMANCE GROWTH AGENCY · E‑COMMERCE

WE TURN GOOGLE ADS, META ADS & KLAVIYO FLOWS INTO ONE SYSTEM, BUILT AROUND YOUR BRAND — ENGINEERED TO DRIVE PREDICTABLE ROI & REVENUE GROWTH.

+£18K
Additional monthly revenue · 90 days
+142%
Avg. ROAS uplift in 90 days
3.2×
Revenue multiplier · 6 months
WHAT WE BRING TO THE TABLE

A brand that actually scales.

STRUCTURE & CONSISTENT DAILY SALES
Higher ROAS without increasing spend
AQUISITION & RETENTION ALLIGNMENT 
FORECASTING & PREDICTABLE GROWTH

This is where your business stops feeling "stuck".

WE'VE TRANSFORMED THE STRATEGY FOR:

WHAT WE DO?

AS A PREMIUM BOUTIQUE DIGITAL AGENCY WE OFFER CORE SERVICES THAT E-COM BRAND NEEDS TO DRIVE RESULTS ONLINE

Google Ads

Shopping, PMax & More

A restructured Google engine spanning Shopping, PMax, Demand Gen and Search — built to capture high-intent demand across every surface. Feeds rebuilt, segments by margin, and the latest platform updates integrated so every click pulls weight.

Meta Ads / Social Ads

Scaling & Creative

A creative testing framework that scales spend without burning out. Angles, hooks, offers run on a weekly matrix, then fed into a scaling system that holds ROAS at budget.

Klaviyo Flows

Retention & LTV

Welcome, abandon, post-purchase, win-back. Four behavioural flows tuned to four cohorts — turning paid traffic into compounding repeat revenue instead of one-shot sales.

CRO CONSULTANCY

Conversion & UX

We turn more of your existing traffic into buyers — product page rewrites, offer architecture and checkout pathing, tested so every visit works harder and revenue climbs without extra spend.

Is this you?

CAN WE HELP YOUR BRAND GROW?

★ This sounds like you if…
  • YOU'VE BUILT A GREAT IN-DEMAND PRODUCT — BUT REVENUE STAYS FLAT AND UNPREDICTABLE
  • You know you could be a market leader, yet you've hovered at the same revenue level for months
  • LAUNCHES CREATE A BUZZ AND FEEL EXCITING — BUT YOU'RE STUCK WHEN IT COMES TO MONETISING THEM TO THEIR FULL POTENTIAL
  • Performance has started to feel stale — you need a new edge, not another random test
  • Clear reporting is missing, so half the time you're second-guessing your own numbers
  • The seasonal e-commerce calendar always gets left too late, and campaigns end up reactive and messy
  • YOUR AD SETUP IS OUTDATED FALLING BEHIND — YOU AND YOUR TEAM ARE STRUGGLING TO KEEP UP WITH PLATFORM UPADTES, PMAX, DEMAND GEN, ASC AND AI HAVE NOT BEEN  LEVERAGED TO THEIR POTENTIAL
  • You've had inconsistent results and patchy communication from the agency you're with
Meta Ads TikTok Ads Pinterest Ads Klaviyo Email
360° Growth
System
Google Ads Shopping & PMax CRO Landing Pages
Acquire Convert Retain
The 360° system

We build the revenue engine
behind your store.

Most brands run these in silos. We connect every channel into a single loop — acquire, convert, retain — so each turn compounds the last and customer value keeps climbing.

Why Lioness

WHAT SETS US APART

WE ARE NOT YOUR TYPICAL AGENCY, BEYOND THE CHANNELS, TWO THINGS MAKE THE SYSTEM COMPOUND — THE OPERATING LAYER WE RUN ON, AND A RELENTLESS OBSESSION WITH PROFIT, NOT VANITY METRICS.

Tech Driven, AI Empowered

Automation & Systems

Workflows, audits, and AI tooling layered into every channel — so changes are recorded, learnings compound, and the account keeps getting smarter every month.

ROI & Profit Focus

Funnel & Product Page

Where most agencies stop at the click, we start. Product page rewrites, offer architecture, checkout pathing — so the traffic you already pay for actually converts.

Creatively Charged

Creative & Testing

Scroll-stopping creative engineered to convert — concepts, hooks and angles tested relentlessly, so every pound of spend works harder.

Founder-Led, Senior-Only

Direct Access · Limited Roster

You work directly with the senior strategist running your account — never a junior, never an inbox. Our lean team takes on a limited number of brands, so every partnership is a boutique, personalised experience with obsessive, owner-level attention.

Results in the wild

REAL NUMBERS REAL RESULTS.

Live dashboards, attributed revenue, and client words — straight from the accounts we run.

£12M+
TOTAL ADSPEND
£135M+
AVG. CLIENT REVENUE GENERATED
7.2 ROAS
AVG. ROAS ACHIEVED
-34%
AVG. CAC REDUCTION
Google Ads — £129,578 conversion value at 7.49 ROAS
Google Ads — £371,673 conversion value at 15.69 ROAS
Meta Ads — purchase ROAS 5.53 and £25,552 results value
Meta Ads — purchase ROAS up to 10.19 across ad sets
Meta Ads — purchase ROAS 13.87 at £40 daily budget
Google Ads — £491,747 conversion value at 14.76 ROAS
Google Ads — £387,888 conversion value at 116× ROAS
Google Ads — £129,578 conversion value at 7.49 ROAS
In their words

Brands that trusted the system.

★★★★★

"The Lioness team understood our brand instantly, pinpointed exactly what was holding us back, and built marketing systems that finally made sense. Our ads got sharper, our store's performance climbed — we couldn't be happier with the results."

Elena R.
Founder · Fashion & Apparel
★★★★★

"Anna and the team have run some genuinely complex ad accounts for us and always stepped up. Their strategic planning and insight are an asset to any brand — we'd recommend them to anyone serious about scaling paid."

Tom H.
Founder · DTC Brand
★★★★★

"Six months in and we can't recommend them enough — great work, great energy, and the end results speak for themselves."

Sofia L.
Marketing Director · Womenswear
Contact us
Founder of Lioness
Anna Bykova · Founder
The Story

I ran e-commerce for £2B+ brands — Universal Music, Island Records, Appleyard London, Western Digital, SanDisk. Unlimited budgets. World-class teams.

At that level, growth isn't luck or hacks — it's every channel working together as one system. Paid, Shopping, email and creative all pulling in the same direction, refined quarter after quarter.

Then I started working with founders running scaling e-commerce making £10K-£30K/month brands and saw the same problem everywhere: brilliant products and real demand, but the marketing was completely fractured. Most were leaning on a single channel to carry all the sales — pouring everything into influencers, or just Meta — while Google, email and the rest sat ignored or disconnected. Every channel ran its own strategy, none of them talked to each other, and the numbers stayed stuck because nothing was pulling in the same direction.

What they actually needed wasn't another channel or another tool — it was one unified strategy connecting every channel into a single system, each one feeding the next instead of competing for the same budget.

I built Lioness to bring the £2B-brand playbook to scaling e-commerce — boutique, hands-on, ROI-obsessed.

Previously at
Honest fit check

Is this right for you?

★ This is built for you if
  • You're doing £15K–£50K+/month with a proven product and customers who genuinely love it
  • Revenue keeps hitting the same ceiling — month after month, whatever you spend
  • Launches, influencer drops and content spike sales, then fizzle — the momentum never compounds
  • Reporting is murky, so half the time you're second-guessing your own numbers
  • The seasonal calendar always gets left too late, and campaigns feel reactive and messy
  • Your ad setup is falling behind — PMax, Demand Gen & ASC never tested to full potential
  • You want a strategic growth partner — not someone who boosts a few posts and sends a report
— It's not for you if
  • You're chasing overnight wins or quick hacks
  • Your product hasn't been validated yet
  • You're not ready to invest consistently in growth
  • You want ads managed in a vacuum — no strategy, no bigger picture
  • Vanity metrics matter to you more than profit, ROAS and customer lifetime value
The process

Simple. Focused. Effective.

01

Book your free audit

02

We analyse your current system

03

Get a clear scaling roadmap

04

We build & optimise everything

Ready when you are

Ready to make your ad spend profitable?

If your brand has momentum but the growth feels inconsistent — this is the step that turns spend into revenue you can count on.

Book a call today Limited client slots to maintain performance quality
Let's talk

CONTACT US

TELL US ABOUT YOUR BRAND AND WHERE YOU WANT TO GO — WE'LL GET BACK TO YOU WITHIN ONE BUSINESS DAY.