Results in 4 Months:

Conversion Rates increased by 110%

ROAS increased by 300%

Revenue went up by 250%

ROAS, Revenue and overall purchases all carried on increasing for 4 months straight into October (Despite last year’s drop in October)- this year KPIs carried on growing. There’s a significant YoY growth: +73.08% YoY Growth on Revenue +108.80% YoY Growth on ROI

Hair Beauty products brand

Strategies Employed:

Re-structured Performance Max csmpaigns- to get rid of redundant assets

Implemented Brand Search campaigns

Leveraged ASC and Retargeting campaigns

Optimized the TRoas on campaigns and giving them direction in terms of ROAS we aim to reach.

We implemented new creatives which were added to the PMax campaign- which also contributed to the growth.